Your Period And The Planet: The Ultimate Choice

We’re all used to thinking about plastic bottles, bags, or straws when we talk about waste. But here’s something we rarely mention: period products. Yep, your monthly cycle might be leaving behind more waste than you think.

The Invisible Toll: Period Waste

Let’s be honest- how often do we think about where our pads go once we throw them away? The answer is: probably never.

But here’s the reality. India uses 12.3 billion pads every year. Most of these contain up to 90% plastic. That plastic doesn’t break down anytime soon. In fact, it can take 500 to 800 years to decompose. That means a pad used in 2025 could still be sitting in a landfill in the year 2825. That’s wild.

So, what happens to non-biodegradable, single-use period waste? In most places, it’s either:

• Burned, releasing toxic smoke and microplastics
• Buried, where it seeps into soil and water
• Or dumped in open landfills, where it sits for decades 

We don’t talk about this enough. There’s no proper system in place for menstrual waste management in India. Sanitation workers–often women–end up handling used pads with their bare hands. It’s not just an environmental issue; it’s a human one.

So, if you’ve ever wondered why period products are bad for the environment, here’s your answer: it’s the plastic, the chemicals, and the lack of safe disposal. And the fact that we've barely had any access to healthier, more planet friendly options.

Mahina: Better Periods, Better Planet

At Mahina, we believe there’s a better way to bleed.

We’re here to help Indian women have kinder, cleaner periods- ones that feel great for your body and are gentler on the Earth too.

How? Reusable period underwear.

Soft like your favourite pair of undies, designed for Indian bodies and weather, and built to handle real flows- these babies can replace 100+ disposable pads. Yep, just one pair.

Here’s why they’re game-changing:

• Reusable & Reliable: Wash, wear, repeat for up to 2 years.
• Tested To Last: Batch-tested daily at our in-house manufacturing unit for 100+ washes.
• Made In India, By Women: Crafted with care, built with intention.
• Planet Friendly Switch: Ditch single-use disposables, like sanitary pads or tampons, for comfort without the compromise. 

It’s everything you need- minus the guilt, waste, or monthly restock runs.

One Small Switch, One Big Impact

We get it. Living with sustainability can feel daunting. Not everyone can compost, grow their own food, or go plastic-free overnight. But you don’t need to overhaul your life to make a difference.

Switching to period underwear is a small but powerful change. It’s one of those rare choices that’s good for you and the planet.

Because let’s be real:

• You just wash, dry, and re-wear
• It feels like regular underwear
• It doesn’t leak (we tested it!)
• It actually makes periods less stressful 

And most importantly? It meets you where you are- whether you’re curious, cautious, or ready to go full eco-warrior.

This is what we call a green period- cleaner for the Earth, gentler on your body, and far more sustainable than disposable pads or “biodegradable feminine pads” that still sneak in layers of plastic.

This Earth Day, What Will You Leave Behind?

Think about this for a second: what do we leave behind each month- without even realising it? A single person can throw away up to 260 pads or tampons a year. That’s plenty of plastic for something we use for just a few hours.

But the legacy we leave behind doesn’t have to be pollution. It can be something better.

How can we save Earth from being overburdened with plastic waste? By making conscious, repeatable, everyday choices. Like switching to planet friendly period products. Like questioning what’s ‘normal.’ Like choosing a period solution that doesn’t cost the planet.

We don’t need grand gestures. We need small steps, repeated month after month, by millions of us.

And if that small step starts with your period? Even better.

This Earth Day, explore a better way to bleed.

Discover Mahina’s reusable, planet friendly period underwear.