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It starts with biology. But managing a period quickly becomes everything else. 
A series of unseen adjustments, rarely spoken about, yet silently endured.

Uncover the hidden mental load of
every cycle.

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Beneath the surface of every cycle is a playbook of invisible labour.

Not loud, but consistent.

This covert playbook, the timed breaks, emergency kits, and hidden adaptations, shapes every hour.

managing the day

4 in 5

menstruators feel anxious about finding a clean restroom on their period.

It’s vigilance on a loop. Quiet and constant.

The leak anxiety

72%

layer up with extra period protection to avoid leaks.

Back-up plans never leave
your side.

SHIFTING THE SCHEDULE

2 in 5

women skip exercise altogether on their period.

The cycle doesn’t just flow. It interferes.

the sleep disruptor

38%

wake up mid-sleep to 
change products.

Sleep isn’t rest when your brain is on leak patrol.

The Prep Game

45%

women change how they dress when they are on their period.

Their goal? To stay ahead 
of the spill.

Explore The Playbook
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    experience cramps, every cycle

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    feel bloated and uncomfortable

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    feel drained with fatigue that lingers

For the rest, discomfort is routine.
The physical toll is matched by an emotional one.

are deeply impacted by periods and hormonal shifts, but rarely say it out loud.

dread periods for how unpredictable the symptoms can be.

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“Growing up, conversations around periods were always hushed. The only person we could talk to was Mom. But she never really made PMS or mood swings a big deal, maybe because no one had ever made her aware of it either”

— Purnima, 32, Mumbai
“I dread my period because I never
know how bad my symptoms will be this time.”

— Megha, 25, Bangalore
“If I lie down because of period pain, I immediately start making a mental to-do list to ‘make up for it.”

— Sneha, 31, Mumbai
"I ensure that I use the bathroom before leaving for work or to home. Bathroom breaks are particularly painful during traveling while
I am on my periods."

— Garima, 29, Bangalore
This Invisible Labour Needs Recognition

Acknowledging the hidden weight of your period is just step one. True relief demands better solutions and a shared conversation about the menstrual load.



At Mahina, we engineer period care that honours the person,
not just the blood.