For a long time, menstrual cycles in India were spoken about only in hushed tones. Products were designed to manage the bleeding alone, often at the cost of comfort, safety, or peace of mind. Pads were hidden up sleeves, stains were feared, and the constant worry of leaking through period products was silently carried.
This conversation has begun to open up in the recent past. Menstruators are asking for period care that goes beyond absorbing blood, and into the realm of feeling comfortable, supported, and sure of what they are using. Mahina has been part of this change, bringing design, research, visibility, and safety together to rethink what period care can mean. Here, we examine how Mahina’s focus on what’s truly important has transformed the experience of period care and why over one lakh menstruators now choose it.
Redesigning Comfort
Most period products can cause discomfort, ranging from rashes to cuts caused by friction. Mahina became the first in India to replace stitched seams with smooth, bonded seams in period underwear, removing the bulk and irritation that menstruators had long accepted as normal. It was more than a technical change; it was an extra step to ensure that our period panties genuinely stay leak-free. Similarly, offering 7 sizes, from XS to XXXL, crafted to fit the Indian woman’s body, signalled a new way of thinking about comfort. This focus on inclusive sizing and better design has made Mahina stand out as one of the best period panty brands in India.
Naming The Mental Load
Mahina also chose to look beyond bleeding alone. The cultural narrative had always described menstrual cycles as five days of bleeding, but the experience stretched further. The constant checking for leaks, the worry about stains, the planning around public spaces; this was the hidden weight menstruators carried. Mahina became the first in India to study and quantify the mental load that menstruators carry through the Beyond Blood report. It was through this report that we found out that 73% of menstruators are deeply impacted by periods and hormonal shifts, but rarely say it out loud. By assigning numbers to what was often dismissed, Mahina altered how India perceived the full impact of menstruation.
Building Companionship
Most period products have always felt temporary; pads and tampons are designed to be used, thrown away, and replaced, without ever offering real comfort and support. Mahina chose to change that story. We repositioned period underwear as a lasting companion, something that finds a permanent place in your drawer like a favourite t-shirt. Reliable, familiar, and always ready when you need it, it turned period care from a short-term fix into something continuous and supportive. This reframing has helped Mahina build a loyal community and establish itself among the best period panty brands in India.
Redefining Visibility
Mahina helped redefine the meaning of comfort and safety in period care, and with it, shifted how menstruation was perceived socially. Comfort was not only about softness or fit, but also about moving through daily life without the constant need to hide. For years, pads were tucked into sleeves, stains were feared, and rashes were endured. This made the choice of using body-safe, breathable fabrics in Mahina’s period underwear all the more important. By designing period panties with discreet fits and materials that prioritise comfort, Mahina turned comfort into confidence. This kind of thoughtful design is what places Mahina on every list of the best period panty brands in India.
Proving Safety With Openness
At Mahina, safety is not just a claim; it is something we prove. Every pair of our period underwear is crafted with OEKO-TEX certified fabrics. Additionally, our product is also tested to meet the strictest safety standards of both the EU and the US. From fabric to thread, every part that comes into contact with your skin is thoroughly checked in NABL-accredited labs to ensure it is completely safe, free from toxic chemicals, restricted substances, and banned amines.
We also tested beyond the lab, asking what happens after months of real use. Mahina’s period underwear was evaluated even in its used state, and the results showed a total microbial count well below 1000 cfu/gm, with minimal bacterial, yeast, or mould growth. This microbiological testing proves that Mahina stays hygienic, fresh, and safe to wear even after repeated washes. These safety commitments have helped Mahina build trust as one of the best period panty brands in India.
By sharing this openly, we set a clear standard: period care should not just promise comfort, it should come with proof of safety you can trust. For many, this openness is what separates Mahina from other names and makes it one of the best period panty brands in India.
The Future Of Period Care, Redefined
Two years on, the impact of these choices is clear. Menstruators are demanding proof, comfort, and confidence, and Mahina has shown that these are not luxuries but essentials. By deciding to innovate where others accepted the status quo, Mahina has nudged the conversation toward period care that is tested, transparent, and openly trusted. The journey is far from over, but every pair worn and every voice added to the community shows that the change has already begun. As the demand for safer, smarter products grows, Mahina will continue to stand tall among the best period panty brands in India.
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